4suho god
This interactive mixed-media exhibition redefined a familiar campus through spatial storytelling, transforming Kookmin University into a legendary landscape.
Inspired by traditional Obangsaek colors and their corresponding elements—wood, earth, fire, water, and metal—the exhibition unfolded through four spatial booths, each forming its own narrative based on directional symbolism.
Sculptural installations and myth-inspired characters served as the primary storytelling medium, encouraging visitors to actively explore the space rather than passively observe.
On-site Instagram-based AR interactions were integrated as subtle layers, revealing hidden meanings and suggesting the presence of guardian spirits that may still exist alongside us.
The project attracted 10,000+ visitors and generated high engagement and widespread social sharing, with the full exhibition experience planned and executed from spatial layout and visual identity to digital interaction design using Blender, Spark, Illustrator and Figma.
AR Filter Applied Exhibition Screen
Exhibition Scene
AR Character & Sticker & Card
Process
Review