Baccarat

The Baccarat Project is a branding and spatial design proposal that reinterprets the heritage craftsmanship of the French luxury crystal brand Baccarat in a contemporary context.
Expanding beyond its traditional elite image, the project targets younger generations through a renewed brand identity.

Inspired by Baccarat's slogan "Art of Joy," neon pink and crystal reflections are used to visualize passion and emotional energy throughout the space.
Exhibition zones, interactive experiences, and bar spaces are sequenced to immerse visitors in the brand narrative.
This project presents an integrated brand experience that connects identity, marketing, and spatial design into a cohesive environment.